Design

Offering Discounts

Jan 15, 2016

Recently, I’ve been partnering with freelancing communities and conferences in an attempt to get Cushion in front of more freelancers. I wish I could send out a beacon to alert all freelancers of Cushion’s existence because I know there are countless people who still don’t know about it. This kills me. Spreading the word is slow, but I’m getting there little by little.

In partnering with relevant groups, I can provide these communities and conferences with a discount to offer their members or attendees. This helps both of us by providing them with more value to extend to their guests while I get potential new users.

offering-discounts-referrals

I started handing out discounts by “hacking” my own referral system. The referral system relies on a URL with a referral code attached to it. Each user has his/her own referral link, which gets them a $10 credit for each user they’re able to subscribe. The referred user gets a month free to start—pretty standard.

A while back, a conference reached out, asking if they could make Cushion a sponsor and offer a Cushion discount to their attendees. Of course! I’d take that deal any day. At the time, I didn’t have a proper discount system in place, but I did have the referral system.

I created a new user for the conference and changed that account’s referral link to a memorable code that could be given to attendees. Fortunately, the referral system includes basic analytics, like who signed up with the code (by nickname) and who became a paying customer. This worked well, but I wasn’t ready to create a new user for every conference that wanted a discount.

offering-discounts-stripe

I decided to spend a day putting together a quick discount system on the back of Stripe, which already handles coupons and discounts incredibly well. I manage the coupons in Stripe’s dashboard and Cushion listens for any changes. Whenever I create a coupon in Stripe’s dashboard, Cushion receives an event and stores the coupon locally, so I don’t need to make any requests to Stripe.

offering-discounts-signup

When a user signs up, I check if they’re using a coupon. If they are, I display the discount along with a “thanks” to the person or organization that gave it to them.

offering-discounts-subscription

Later, when the user is deciding whether to subscribe, Cushion displays their discount, so there’s no question that it exists and will be applied if they hit subscribe.

The discount system on signup is only for public discounts, which are typically a free month on top of the trial—I’d gladly give that discount to anyone if it’d make them more likely to subscribe. I also have special discounts that I give to close friends or people who help me out. I wouldn’t want these discounts to be out in the open, so I tag them as private in Cushion. That tag prevents them from being used by anyone—I have to manually add them to an account.

I’d love to get Cushion in the hands of more people, so if you know a community, conference, or event that would benefit from a Cushion discount, let me know!

Also, if you’re interested in trying Cushion, use this link for a discount. (What kind of person would I be if I didn’t include a discount in the post about discounts!)

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Archive

  1. Funding Cushion
    Story
  2. Hiring a Team of Freelancers
    Story
  3. Taking a Real Break From Work
    Story
  4. Slack as a Notification Center
    Dev
  5. Document Your Features
    Story
  6. 300
    Story
  7. Vacations
    Design
  8. Offering Discounts
    Design
  9. Waves of Traffic
    Story
  10. Less Blogging, More Journaling
    Story
  11. Retention Through Useful Features
    Design
  12. The Onboarding Checklist
    Design
  13. Spreading the Word
    Story
  14. From Beta to Launch - The Subdomain
    Dev
  15. From Beta to Launch - Sign up
    Design
  16. From Beta to Launch - Messaging
    Design
  17. Launch
    Story
  18. Authenticating with 3rd Party Services
    Dev
  19. Intro to Integrations
    Design
  20. Inspiration vs Imitation
    Story
  21. The Emotional Rollercoaster
    Story
  22. Designing Project Blocks
    Design
  23. Everything in Increments
    Story
  24. Deleting Your Account
    Design
  25. Designing the Subscription Page
    Design
  26. Rewriting the Timeline
    Dev
  27. Restructuring the Individual Project Page
    Design
  28. Project Blocks
    Story
  29. Redesigning the Homepage
    Design
  30. Multiple Timelines
    Design
  31. Archiving and Estimate Differences
    Design
  32. Multiple Financial Goals
    Design
  33. Zooming in on the Timeline
    Design
  34. Currency
    Dev
  35. Preferences, Accounts, and a Typeface Change
    Design
  36. Sending Out the First Email
    Story
  37. Currency Inputs, Notifications, and Invoice Nets
    Design
  38. Dots and Lines
    Design
  39. Calculating in the Database and Revealing Tendencies
    Dev
  40. Improved Form UX
    Design
  41. Cushion is Online
    Story
  42. Schedule Timeline Patterns
    Design
  43. A Slimmer Schedule Timeline
    Design
  44. The Schedule Timeline
    Design
  45. Plugging in Real Data for the First Time
    Design
  46. Transitions and Project Lists
    Design
  47. Death to Modals
    Design
  48. The Individual Project Page
    Design
  49. Estimated Incomes and Talks with Other Freelancers
    Story
  50. Statuses to Lists and the Paid Beta
    Story
  51. The Timeline
    Story
  52. Invoice Terminology
    Dev
  53. Modal Forms
    Dev
  54. Wiring the Backend to the Frontend
    Dev
  55. Balancing Design and Dev
    Story
  56. Timecop, Monocle, and Vagrant
    Dev
  57. Going with Ruby and Sinatra
    Dev
  58. Ditching local-first and trying out Node.js
    Dev
  59. Switching to AngularJS
    Dev
  60. Building the Table with Vue.js
    Dev
  61. Clients, Projects, and Invoices
    Dev
  62. Introduction
    Story

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