Design

Offering Discounts

Jan 15, 2016

Recently, I’ve been partnering with freelancing communities and conferences in an attempt to get Cushion in front of more freelancers. I wish I could send out a beacon to alert all freelancers of Cushion’s existence because I know there are countless people who still don’t know about it. This kills me. Spreading the word is slow, but I’m getting there little by little.

In partnering with relevant groups, I can provide these communities and conferences with a discount to offer their members or attendees. This helps both of us by providing them with more value to extend to their guests while I get potential new users.

offering-discounts-referrals

I started handing out discounts by “hacking” my own referral system. The referral system relies on a URL with a referral code attached to it. Each user has his/her own referral link, which gets them a $10 credit for each user they’re able to subscribe. The referred user gets a month free to start—pretty standard.

A while back, a conference reached out, asking if they could make Cushion a sponsor and offer a Cushion discount to their attendees. Of course! I’d take that deal any day. At the time, I didn’t have a proper discount system in place, but I did have the referral system.

I created a new user for the conference and changed that account’s referral link to a memorable code that could be given to attendees. Fortunately, the referral system includes basic analytics, like who signed up with the code (by nickname) and who became a paying customer. This worked well, but I wasn’t ready to create a new user for every conference that wanted a discount.

offering-discounts-stripe

I decided to spend a day putting together a quick discount system on the back of Stripe, which already handles coupons and discounts incredibly well. I manage the coupons in Stripe’s dashboard and Cushion listens for any changes. Whenever I create a coupon in Stripe’s dashboard, Cushion receives an event and stores the coupon locally, so I don’t need to make any requests to Stripe.

offering-discounts-signup

When a user signs up, I check if they’re using a coupon. If they are, I display the discount along with a “thanks” to the person or organization that gave it to them.

offering-discounts-subscription

Later, when the user is deciding whether to subscribe, Cushion displays their discount, so there’s no question that it exists and will be applied if they hit subscribe.

The discount system on signup is only for public discounts, which are typically a free month on top of the trial—I’d gladly give that discount to anyone if it’d make them more likely to subscribe. I also have special discounts that I give to close friends or people who help me out. I wouldn’t want these discounts to be out in the open, so I tag them as private in Cushion. That tag prevents them from being used by anyone—I have to manually add them to an account.

I’d love to get Cushion in the hands of more people, so if you know a community, conference, or event that would benefit from a Cushion discount, let me know!

Also, if you’re interested in trying Cushion, use this link for a discount. (What kind of person would I be if I didn’t include a discount in the post about discounts!)

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Archive

  1. My Typical Week as a Startup Founder
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  2. Building Components in a Sandbox
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  3. Reactive Time with Vue.js
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  4. Visualizing Daylight Saving Time
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  5. Recording Screencast GIFs
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  10. Funding Cushion
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  13. Slack as a Notification Center
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  14. Document Your Features
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  15. 300
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  16. Vacations
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  17. Offering Discounts
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  18. Waves of Traffic
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  19. Less Blogging, More Journaling
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  20. Retention Through Useful Features
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  21. The Onboarding Checklist
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  22. Spreading the Word
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  23. From Beta to Launch - The Subdomain
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  24. From Beta to Launch - Sign up
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  25. From Beta to Launch - Messaging
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  26. Launch
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  27. Authenticating with 3rd Party Services
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  28. Intro to Integrations
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  29. Inspiration vs Imitation
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  30. The Emotional Rollercoaster
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  31. Designing Project Blocks
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  32. Everything in Increments
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  33. Deleting Your Account
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  34. Designing the Subscription Page
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  35. Rewriting the Timeline
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  36. Restructuring the Individual Project Page
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  37. Project Blocks
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  38. Redesigning the Homepage
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  39. Multiple Timelines
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  40. Archiving and Estimate Differences
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  41. Multiple Financial Goals
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  42. Zooming in on the Timeline
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  43. Currency
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  44. Preferences, Accounts, and a Typeface Change
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  45. Sending Out the First Email
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  46. Currency Inputs, Notifications, and Invoice Nets
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  47. Dots and Lines
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  48. Calculating in the Database and Revealing Tendencies
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  49. Improved Form UX
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  50. Cushion is Online
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  51. Schedule Timeline Patterns
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  52. A Slimmer Schedule Timeline
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  53. The Schedule Timeline
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  54. Plugging in Real Data for the First Time
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  55. Transitions and Project Lists
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  56. Death to Modals
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  57. The Individual Project Page
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  58. Estimated Incomes and Talks with Other Freelancers
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  59. Statuses to Lists and the Paid Beta
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  60. The Timeline
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  61. Invoice Terminology
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  62. Modal Forms
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  63. Wiring the Backend to the Frontend
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  64. Balancing Design and Dev
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  65. Timecop, Monocle, and Vagrant
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  66. Going with Ruby and Sinatra
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  67. Ditching local-first and trying out Node.js
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  68. Switching to AngularJS
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  69. Building the Table with Vue.js
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  70. Clients, Projects, and Invoices
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  71. Introduction
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